Integration of eCommerce and emotional approach through catalog. Sustainable construction and operation of the entire eCommerce infrastructure, the team, all KPIs, the daily control and the shop management.

Overall responsibility for the area of eCommerce B2C and B2B international.
Leadership of the marketing section "Social Media and eCommerce".
Responsibility of Home applies division across all sales Channels (B2B/B2C/stationary trade).

Responsible for all e commerce activities at Quelle.de.

• Online-Marketing
• Shop Entwicklung, UX
• Sortimentierung
• After Sale

Total responsibility of the outsourced information systems for 46 brands
IT and in-house strategy consulting.

Responsibility for the purchasing channels, distribution, master data system (catalog build, images, descriptions, categorization) and creation of the therfore technical necessary prerequisites.

Overall responsibility for building new product lines (sports, shoes, handbags, fashion, watches and jewelery, food, …)

• Production and procurement of shopping channels,
• Master Data System (Catalog Build, Images, Descriptions, Categorization),
• Creation of technical requirements,
• Marketing and sales on the amazon platform,
• P & L responsibility.

Responsibility for all stores in 9 countries (D, A, CH, PL, CZ, SR, SLO, HU, RO), across the three marketing dimensions::

• „Sports Performance Stores“ (classic sport shops)
• „Heritage stores“ (Fashion)
• Factory Outlets
  and
• B2B eCommerce

• Concept development in order to raise direct trade to end consumers next to the wholesale channel
• Find, evaluate and implement new business models for adidas-Salomon
• Integration of the nine countries Germany, Switzerland, Austria, Poland, Czech Republic, Slovakia, Hungary, Romania and Slovenia in an overall organization

Integration of the three countries with initially different ERP solutions while harmonizing processes and implementing a common SAP solution as the strategic software solution for the entire Group. Introduction of a special solution for the processing of sizes and colors in the master data, the merchandise management and the planning tools.

Management of the “Global Center of Excellence Internet” with the project responsibility for

• Launch an pilot eCommerce shop across Europe (B2C)
• D-A-CH Shop for B2C, B2B and employees

Thematic Focus:

• Sales and customer development
• Merge & Acquisition
• Change Management
• Business Process Reengineering